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    The basics of Branding

    If you want to make your presence felt in today’s competitive world, you have to stand out from the rest, corporate branding helps you do that. It’s all about being a brand name and not just a commodity. The whole idea of building a brand is not a straightforward process. The whole idea is to take good care of one’s name, reputation, status and build a trust among the consumers or clients. It’s very easy to lose one’s identity even after a small scandal. And it’s extremely damaging, as well as difficult to redeem an organisation’s image and fix the mistakes done. The best approach to branding is to have…