Birmingham is a huge city. It is known as the biggest centre in Great Britain for employment in the fields of public administration, education, and health. It is also aiming to continue to boost up its economy as reflected in designating almost a quarter of the city as an enterprise zone. This only shows that business activity in the area is very high.
Going into business in such a very busy city can prove to be a challenge. You need to have a set of awesome promotional campaigns to get noticed as well as maintain present and previous customers.
This can be done by maximising different advertising media like print, broadcast, as well as the Internet.Here are some advantages and disadvantages of the different advertising media available today.
Print media include advertisements in magazines and newspapers. Flyers that you print and distribute can also be considered part of this advertising media. The most obvious advantage of this advertising avenue would be its simplicity.
As a business owner, you can easily come up with a message and have that printed out for flyers of published in magazines and papers and that’s it. The problem however, is the fact that exposure is limited. If the magazine runs only once a week, then your ad will most likely be seen in the same frequency.
This media includes radio and television broadcasting. This is a far more powerful media as compared to print. That is because more people are exposed to television in a daily basis.
Moreover, television and radio companies tend to run the ads numerous times so exposure is extended. The downside is the cost. Investing in advertisements for broadcast media are normally charged by the length of each ad and the frequency they are run.
- The Internet.
This is the widest and most far-reaching advertising media available today. Using this would greatly enable your business to tap not only on local customers but also potential clients worldwide.
Moreover, using the Internet allows you to run ads without having to spend too much for broadcasting; you also get to enjoy flexibility since you can easily repeatedly run your ad.
However, you need to have your very own website to fully enjoy the potential of this media. It is advisable to have professional web design in Birmingham to be able to build fully functional sites.
Making use of the three advertising media in Birmingham will allow you to cover more bases and reach out to people of different age and social brackets.
By building your own website through web design in Birmingham, you get to target working individuals. You can also easily easily reach out to elderlies and housewives through printed ads like flyers, magazine, and newspaper ads. Children and teens are also targeted with television commercials.
It would prove to be a good strategy since each media will compensate for the limitations of the other two.
Moreover, the objective of an advertising campaign is to attract and sustain attention from the public. Maximizing different advertising media in an economically bustling city like Birmingham can prove to be very advantageous for you and your business.